“People who love going to work are more productive and more creative. They go home happier and have happier families. They treat their colleagues and clients and customers better.”
― Simon Sinek
So your organisation is in the process of investigating an app, tool or solution to improve employee engagement in your organisation, or perhaps you already use one, and yet you’re left wondering “What is employee engagement and how will it help my company?”
Defining Employee Engagement
Let’s start off with defining this millennial buzzword. According to Gallup, employee engagement is summed up as the relationship between organisations and their employees. When employees are fulfilled in their work, and experience an increased sense of personal well-being, this has a direct impact on the organisation’s values, goals and overall success.
A question we often get asked in initial meetings with clients is “How can we engage with our employees better?” Let's unpack some of the key areas where the impact of successful employee engagement can be seen to ensure that your engagement efforts are truly making a difference.
1. Employee Retention
Researchers at Gallup have identified the correlation between disengaged employees and high turnover rates. In their report they indicate that within a quartile of positive EE the rate of turnover dropped by 24%, proving the transformation that employee engagement has on key business outcomes. Many organisations would agree that staff turnover can be a costly and timely expense, therefore employee engagement is of utmost importance in maintaining the sustainability and growth of any organisation.
2. Fewer safety incidences
We see too many accidents taking place due to non-compliance when it comes to safety, identifying risks and avoiding potential hazards. Engaged employees are more focussed on the task at hand resulting in fewer accidents and lives lost. The same Gallup study mentioned above, reported that a positive employee engagement resulted in 70% fewer safety incidences. Positive employee engagement has a direct influence on the safety and protection of workers, who are the backbone of our society.
Source: Gallup’s Q12 Meta-Analysis Survey examined 82,000 business or work units and included 1.8 million employees in 230 organizations, across 49 industries and in 73 countries. The table indicates the difference between top and bottom engagement quartiles.
3. Positive, productive workforce
Often the perception that employees have about their organisation reflects in their interactions and opinions of the organisation. Your employees have the power to be your brand ambassadors, whether they use that force for good or bad could potentially be in your hands. Therefore, it is imperative that employees be shown care and support in the work environment. Respect is the driving force behind performance and when applied employees usually strive to extend his or her potential beyond what is required.
4. Happy customers
The knock-on effect of engaged employees is happy customers. The well-known saying that “the customer is always right” has seen its day and more emphasis needs to be given to making employees happy, first. Happy employees will then be more inclined to provide helpful customer service that will contribute to a positive customer experience. In the same Gallup study mentioned above, researchers noticed that there was an increase of 10% in customer satisfaction within the first quartile of EE, showing that EE is crucial to business success.
5. Increased Profits
Taking all of this into consideration, it’s no surprise that organisations with highly engaged employees show 21% more profitability. Successful organisations that make EE central to their business strategy, providing clear expectations, and the right tools and support to do their best work. These organisations experience low levels of absenteeism and staff turnover. Engaged employees show up every day with passion, purpose, presence, and energy.
Find out how we can help you engage with your employees more successfully today by contacting our team.
Reference: Gallup Workplace Five ways to Improve Employee Engagement Now