There is little doubt that one of the primary objectives business leaders set themselves is to grow a strong company brand and continually improve the quality of their company’s product or service offerings. Unsurprisingly, achieving these goals pivots around a happy and energised workforce that feel they are in a mutually beneficial working relationship with their employer.
An important element in shaping the employee-employer relationship is the employee experience. In a nutshell, employee experience refers to all of the organisational interactions that employees encounter while working for a company. This includes onboarding, performance assessments, day-to-day engagements and is increasingly extending to corporate alumni network experiences as companies look to maintain relationships with former employees who possess specialist skills.
A positive employee experience leads to higher employee engagement, which offers a variety of advantages for businesses. Highly engaged business units achieve a 41% reduction in absenteeism and a 17% boost in productivity according to research by Gallup. Companies with highly engaged workforces also have on average a three-year revenue growth rate 2.3 times higher than the norm.
As technology has evolved companies have made digital tools available to employees to help improve engagement and productivity. This has given rise to what is often called the digital workplace experience (DEX) and is reflected in technologies such as:
- Project management and analytic software.
- Extensive communication tools such as email, instant messaging, video calling and conferencing.
- Augmented reality to assist with on the job training and learning.
- Self-service portals to access human resources functions and knowledge bases.
DEX is in effect an extension of the overall employee experience into the digital realm. This is becoming important in a world where employees are increasingly demanding a productive, interesting, and joyful work experience with rising transparency and ever growing access to resources to make their jobs easier.
It therefore makes sense for companies to devote resources to digital platforms and solutions, like an employee engagement app, to provide their workforce with fulfilling and satisfying experiences. At Wyzetalk we know these digital communication platforms not only contribute to the overall employee experience but hold broader benefits for companies, these include:
- Connecting with employees – Improving two-way communication between the company and employees makes it possible to deliver the correct message to the right person at the right time.
- Improve safety – Increase overall safety by giving employees the most up-to-date safety information, whether it’s new safety campaigns, access to safety regulations and procedures, or updates to safety measures.
- Promote productivity – Employee engagement apps allow unit leaders to set up customised team groups, issue instructions to group members for the execution of specific tasks, including requests to provide proof of completion by uploading a picture or other types of documentation.
- Crisis Communications – Sending corporate updates, shift recall messages, and information on safety standards and screening processes to different audiences based on how they are affected by the crisis are all examples of crisis communication solutions.
- Operational Efficiency – Ensure that employees have access to up-to-date pay data and a variety of human resource solutions.
- Ongoing Learning – New workers can get pre- and post-start date induction training via their mobile phone, according to pre-determined timetables, getting their employee experience off to a positive start. The outcomes of induction training can be work-flowed to the appropriate management so that they can monitor how new workers are progressing.
- Integrations – Integrating with important systems allows you to link business-critical platforms, centralise data, and digitise procedures, all of which help you run your business more efficiently.
- Employee Experience Management – Companies can quickly and simply gather data on what makes employees tick and what’s needed to improve organisational alignment, whether it’s across the board or for specific target groups, using various feedback channels.
Individual workers’ capacity to use new collaborative technology and companies’ abilities to provide these tools is growing. As a result employee experiences and traditional hierarchies are evolving in response to collaborative technology.
At Wyzetalk we can assist companies facilitate this evolution through the use of digital tools allowing businesses to fully benefit from technological innovations and employees’ ability to use technological solutions like employee engagement apps to boost productivity.
Talk to an expert to find out more about digitising your employees’ experience.